DENIM DAY Awareness // As women and supporters against sexual violence, Refind Denim is offering a 25% discount on all denims until the end of this week ending on 4/26/2014 to help raise awareness. 15% of all purchases will be donated to DOLLARS FOR DENIM in support of Denim Day’s sexual violence prevention education campaign.
Do your part, wear your denims, tag #denimday on social and remember there’s “No excuse and Never an Invitation to Rape.”
DISCOUNT CODE: denimday
Photo Credit: fashionoverreason
The Story // For the past 15 years, Peace Over Violence has run the Denim Day in L.A. and USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.