DENIM DAY Awareness // As women and supporters against sexual violence, Refind Denim is offering a 25% discount on all denims until the end of this week ending on 4/26/2014 to help raise awareness. 15% of all purchases will be donated to DOLLARS FOR DENIM in support of Denim Day’s sexual violence prevention education campaign.
Do your part, wear your denims, tag #denimday on social and remember there’s “No excuse and Never an Invitation to Rape.”
The Story // For the past 15 years, Peace Over Violence has run the Denim Day in L.A. and USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.
COACHELLA ESSENTIALS // As if three days isn’t enough for Coachella– weekend two is coming up for the remaining festivities! What started as a music festival with a focus on environmental issues and sustainability, has emerged into an event where celebrities, bloggers and style icons go to get noticed and snapped! Take this chance to be on point and bring on your style game this weekend with Refind Denim’s “Coachella Essentials.”
In tune with this season’s new mood, this Spring we’re crushing on classic denim shorts. Whether your style is cool-casual or sexy-chic, Refind Denim has you covered. Our exclusive Breakup Boyfriend Shorts and Hookup Cutoff Shorts are now available on our website! We’ve posted some of our favorite inspirational looks that feature boyfriend shorts and cutoffs, but first, let us distinguish between the two:
STYLE // Breakup Boyfriend Shorts
Striking the perfect balance between boyish charm and cool-casual, Refind Denim’s Breakup Boyfriend Shorts are an essential for this Spring if you’re looking to pull together effortless-chic looks. These longer length, relaxed fit shorts can be complimented with your perfect white t-shirt and flats or can seamlessly transition into a boy meets girl vibe with the right blouse, heels or booties.
STREETSTYLE // Hookup Cutoff Shorts
The 4 S’s– Spring/Summer standalone standout and Refind Denim’s Hookup Cutoff Shorts are no exception. The Hookups have the perfect amount of distress and are cut right below the cheek for flirty warm-weather staples. The shorter length serves to elongate your legs and allows sun exposure to give you a healthy glow. These cutoffs not only complete an on-the-go outfit but it’s been a favorite go-to style for music festival nights, such as Coachella coming up!
“Ultimately I’m looking to inspire people. Whether someone visits Fashion Over Reason, looks at my Instagram feed, or skims my Pinterest page, I want them to leave inspired and feeling like they’ve just been fed aesthetically.” – Helene Heath
We’re excited to announce that you can finally shop online through Refind Denim’s WEBSITE. We have an exclusive collection of The Perfect Boyfriend Jeans, The Breakup Boyfriend Shorts and The Hookup Cutoffs available for purchase. Each pair is hand cut and distressed by Refind Denim making them one of a kind so make sure you get yours before it sells out!
If you’re in the mood for fun and flirty, our Hookup Cutoffs are perfect for you. The “Hookup” length shows off the perfect amount of skin and it’s form fitting nature flatters you just right. There’s no denying that these sexy shorts will get the attention of your Spring and Summer crush.
According to Helene of FOR, The Perfect Boyfriend Jeans are “…both the star and a blank canvas. They can be complimented in many ways: with a feminine pump, loafers, beat-up chucks, a sexy strappy sandal, t-shirts, chunky knits, long coats, the possibilities are endless.” This style staple is unique yet versatile, meant to remain at the core of your closet forever.
Make sure you don’t miss out on findingthe one for you.